So, I am about to touch on a madly hyper sensitive subject (why do I do these things) so, as everyone cannot control their opinions, I am going to state some ground rules:-
1) These are my opinions, If you do not like/agree with them, that’s fine, go to the little cross at the top of the right hand side and click it – ‘Ta-Dar’ they have gone
2) These are NOT a sweeping statement on all blogger but from observations over the last year online (so no knickers getting in twists please)
3) I work with bloggers all over the world (in Marketing) and also blog (sometimes for companies) so am sitting on both sides, so yes, I can see differences, so please no name calling or generally acting like a twit
Right, now the ground rules have been observed I wanted to highlight a change I have noticed in the last year online. When ‘bloggers’ of all types (mums, dads, friends, foes) started, it was about working alone and with brands to review and publicise products for the good of the blog and the brand together. Blogs were informative, educational and bloggers were picked that were a match for that brand. Simple. So, why do I see people begging, yes begging for products. Both online and via email requests to brands? No longer is it about a ‘fit’ but more of a ‘free for all’ in getting anything you can and review, review, review. Reviews are boring, obvious and state what the product does (which can be found anywhere). It doesn’t even try and be different and the blogger tries to review product after product to almost fill their days, nights, years with.
Now, after begging for products, it should be up to the brands to look and use a variety of sources to investigate the correct models to promote their products and use those they think can bring them the most return. So, why do brands blanket email everyone they can find for a review…or pick those with the biggest sob story. Now I agree, bad things happen in life and some have a rough time whilst it feels others do not. But publicising highly personal details in order to gain sympathy…and then products is just dreadful. I will not go into what details I have read or received on email in my Marketing role, but I am genuinely shocked by the desperation of some bloggers.
So, what has happened? When did the mix of bloggers and brands become some confused? As a Marketeer I have taken a step back and as a blogger, I do not engage with brands unless I truly think I can bring a product justice. Why? Because I think we are coming to the head of a blogger ‘boom.’ Shortly, a brand explosion will happen and bloggers everywhere will realize they are a commodity and cannot beg, borrow, cry, lie or fake their way in or out of a brand anymore. Top ‘bloggers’ that are seen to be ‘top’ how many have got their on raw talent or by telling their story, in great depth, in great detail. When did it become a ‘well my life/day has been worse than yours’ so that blogger deserves more toys to review?
Madness. Such as shame, because as a blogger I’ve lost interest in brands and as a brand, I’ve lost complete faith in bloggers.